Understanding parent expectations does not mean changing the athlete development process. It means understanding who the client really is and what is or isn't driving them your way.
For those in marketing it is obvious, but the one thing that defines many sport clubs is that their expertise lies in the technical aspects of the sports they offer and marketing is not obvious to them.
hi Bill, i think often parents expectations are wrong, due to their frustration or successful model they see on the media, and it's not easy to change their mind
it seems all obvious to me
For those in marketing it is obvious, but the one thing that defines many sport clubs is that their expertise lies in the technical aspects of the sports they offer and marketing is not obvious to them.
hi Bill, i think often parents expectations are wrong, due to their frustration or successful model they see on the media, and it's not easy to change their mind