If you can measure it, you can improve it!

If you’re a sport coach, administrator, official, parent, or just someone interested in how youngsters really become elite performers then you will enjoy The Sportkid Newsletter. Take a look through the archive to get a fuller picture of the ideas that get me out of bed in the morning.

The articles here focus on the meta items that shape national sport development. Topics such as athlete retention, growth, and training age appear here. I also write frequently about sport governance, education, talent creation, and training.

Why should you subscribe?

Articles focus on demographics and culture, and social issues unique to youth sport programs. The Sportkid Newsletter examines the big picture of national sport development. Commentary, book suggestions, and links to other things I find interesting are also included.

The newsletter is free and you don’t need to subscribe to read it — but if you are subscribed, every new issue will be emailed directly to your inbox every two weeks, about 22 issues per year.

You can unsubscribe at anytime, a link is included in each email you receive.

About me

My name is Bill Price. I coached swimming for over 30 years in the United States, Malaysia, and Brunei. In 2008 I left the pool deck and moved to the academic side of sports, teaching in the undergraduate program at the United States Sports Academy. In 2014 I moved back to Southeast Asia and created and taught courses for the Malaysian Ministries of Education and Defense.

You won’t agree with everything I write and I enjoy hearing dissenting views. In my experience this is the best way to understand issues and get various opinions about topics affecting our children, our athletes, and our sports.

Subscribe to The Sportkid Newsletter

Youth sport programs are integral parts of national sport development. The Sportkid Newsletter dissects issues in youth sports to help keep as many youngsters engaged long enough to make a difference.


Bill Price is a retired swimming coach who knows a thing or two about how sport is developed around the world. He writes about athlete development, talent, national sport organization and governance, and cultural issues affecting sport worldwide.